Wednesday, March 23, 2011

Cover Shot and 45-Page Feature Story - What I Did Last Summer

Last May, my 11-day assignment to Sardinia accidentally turned into a dreamy four months of scouting Europe for the best routes, trip operators, hotels, and people in-the-know for VeloNews' 2011 Ultimate Ride Guide.  The issue hit the newsstands this week.

For my part, I produced articles on Italy, Switzerland, France, and Spain--45 magazine pages of reviews, short stories, and interviews in total.  I also created a photographic package and podcast for the feature(s).  I'm entirely grateful to the editors of VeloNews, who gave me tons of creative freedom and the authority to stay away from the top-10 list format (usually researched by a cubicle googler who's never done any of the stuff they are recommending) that has become so common in today's toddler attention span, search engine results driven publishing world.  In short, they let me keep it real.

Life's a boomerang.  My former career in software started at the University of Oregon where I founded a digital publishing company called with a group of college buddies.  We focused on, of all things--travel guides to Europe.  I remember starting that company with dreams of stomping the streets of Europe ala Rick Steves--tracking down fresh new destinations and activities for young, independent travelers.  However, WhereNext quickly scaled to include a full staff of talented writers and as the President,  I assumed the role of working the upper floors of towering office buildings in Seattle, Angel investor meetings in Portland, and unassuming cafes in Silicon Valley to raise multiple rounds of VC funding to finance our growth.  So it was odd, though entirely fulfilling, to find myself doing what I originally set out to do after college--but with a 13 year detour.

A few pages from the article:

1 comment:

  1. Gregg, its rare for a person to have endurance sporting skills , money as well as intellectual skills. A rare human in the world of professional sports.