Friday, January 27, 2012

ExOfficio Winter 2012 Storytelling Campaign

Since last Fall, I've been working with adventure travel clothing manufacturer ExOfficio to help build an archive of storytelling content for catalogs, look books, in-store merchandising, and advertisements.  The campaign is scripted around authentic travelers and stories rather than manufactured moments.  To gather images, I've scouted the globe for fellow travelers who fit the ExO mold--then I simply hang out and photograph them in real travel scenarios.  Cambodia, Vietnam, South Korea, Southern Mexico, India, the Amazon/Orinoco, and Argentina have all served as backdrops for the project.

Next week I'm dropping-in to Colombia with a team of storytellers to document a tale of self-discovery and renaissance--for both the country and its travelers.  It's a fresh commercial concept with a compelling editorial thread.  Real travelers, real destination, real stories.  Still imagery, video, music, words.  All coming this Spring/Summer to an ExOfficio touch-point near you!

Here's a few images and videos from the winter campaign: